Our Mission
To preserve the heritage of traditional fishball craftsmanship while continuously improving quality, food safety and production standards — so that every customer can enjoy authentic, delicious and trustworthy fishballs and fish cakes.
About us · Our family story
A Taste of Tradition,
A Taste of Tradition,
Made with Heart.
For generations, Jin Man has been dedicated to the art of making traditional fishballs and fish cakes.
Our journey began as a humble roadside stall in the 1970s and continued to grow with the establishment of the Jin Man brand in 1997. Today, as a third-generation business, we remain committed to preserving the traditional craftsmanship and authentic taste that have been passed down through our family.
From our family to yours, we are proud to bring the authentic taste of traditional fishballs to every table.
1970s
A humble roadside stall.
The beginning of our family story.
1997
The Jin Man brand is established.
A tradition takes its name.
Today
Three generations of craftsmanship.
The same heart in every batch.
Our craftsmanship
Care in Every Step.
Care in Every Step.
Tradition in Every Bite.
At Jin Man, we believe that great food begins with great ingredients, careful craftsmanship and a genuine passion for what we do.
Our fishballs and fish cakes are carefully made using selected fish and traditional techniques, with a strong emphasis on quality, consistency and food safety.
While we respect the traditions that shaped our business, we continuously improve our production and standards to meet the expectations of today’s customers.
“It all began at a humble roadside morning market in the 1970s, where my grandfather’s passion for crafting the perfect fishball first drew in crowds. Using only the freshest ikan parang and a secret blend of traditional spices, his handmade fishballs were a revelation. As the years passed, my parents took the reins, honing the recipe and expanding the business. Now, as the third generation to carry the torch, I’m proud to share our story — a tale of tradition, dedication, and a love for serving up authentic flavours that bring people together.”
Our
mission & vision
Preserving Our Heritage.
Preserving Our Heritage.
Looking Ahead.
Our Vision
To become a trusted Malaysian brand for authentic traditional fishballs and fish cakes, bringing our heritage and craftsmanship from our family kitchen to tables across Malaysia and beyond.
Our core values
The Values Behind
The Values Behind
Every Fishball.
Heritage & Tradition
We respect where we came from and preserve the traditional craftsmanship that defines Jin Man.
Quality First
We believe quality is never negotiable. From ingredients to production, every step matters.
Authentic Taste
We stay true to the authentic taste of traditional fishballs and fish cakes, without losing the character that makes Jin Man special.
Food Safety & Trust
We take food safety seriously because the food we make is enjoyed by families every day. Trust is something we earn through every product we make.
Craftsmanship
Great fishballs are not simply made by machines. They are made through knowledge, experience, precision and care.
Continuous Improvement
We honour tradition, but we never stop improving. We continuously enhance our products, processes and standards for the next generation.
Our promise
Traditional in our roots.Careful in our
craft.Committed to quality.
Every Jin Man product carries a piece of our family’s history and our promise to our customers.
JIN MANA Taste of Tradition, Made with Heart.